SBBU Journal of Social Sciences

Perceived Commercial Influence upon the Journalists in Sindh Province, Pakistan

Bashir Ahmed Memon, Muhammad Siddique Soomro — Wed, 03 Jul 2024 00:00:00 +0000

This study aimed to assess the impact of perceived commercial influence on the surveyed journalists in Sindh Province, Pakistan. A quantitative cross-sectional survey was conducted, and a closed-ended questionnaire was administered for data collection. A sample of 250 journalists from various sub-divisions of the Hyderabad Division was selected by employing a purposive sampling technique. Thus, in the result, subject to demographic details, it was observed that the majority of the surveyed journalists were male, aged between 31 and 40 years, having sought a bachelor-level education, and being employed by Sindhi-language print media news organizations with professional experience of up to 10 years. In addition, it was found that out of the total of four sources of commercial influence measured in this study, advertising was found at the top, followed by economic considerations, public relations agencies, and business people in influencing the news workers’ journalistic profession.

Digital Humanities and Evolution of Literary Criticism: A Comprehensive Analysis

Muhammad Ibrahim Khokhar, Muhammad Ejaz Khan — Wed, 03 Jul 2024 00:00:00 +0000

The merging of digital humanities with literary criticism represents a notable change in the field of literary analysis. This paper examines how the digital humanities have transformed literary criticism by analyzing their effects on research methods and reader involvement. Scholars have obtained new ways to evaluate and analyze massive text collections by using digital technologies like text analysis software and interactive platforms. The increase in digital archives has made literary research more accessible to a wider audience, promoting a more comprehensive and varied method of analyzing texts. In the future, digital humanities in literary criticism show potential for advancement and innovation since new technologies such as artificial intelligence are ready to transform research methods. Interdisciplinary collaboration, incorporating knowledge from disciplines like computer science and data science, is anticipated to be essential for progressing literary studies. Scholars from traditional and digital backgrounds must participate in ongoing communication to ensure the continual evolution and incorporation of digital humanities in literary criticism. The combination of literary analysis with digital humanities provides a dynamic and revolutionary method for studying literature, which has the potential to revolutionize scholarly investigation in fascinating and significant ways.

Vocabulary Improving through Reading Short Stories: A quantitative study at QUEST, Pakistan

Emaan Mansoor Channa, Mansoor Koondher, Iqra Bugio, Ali Akber Laghari — Thu, 04 Jul 2024 00:00:00 +0000

This research investigates vocabulary improving through short stories at QUEST, Nawabshah. The main objective of this research is to know how the vocabulary improving strategies affect the language development through short stories to order to improve English language. Data was collected through a questionnaire distributed among 105 students selected using simple random sampling. The data was analyzed through SPSS software. The results were described by means of percentage, mean score and SD. The findings revealed that students can improve reading skills through short stories to expand their vocabulary through regular English reading, correct pronunciation, and perfect accent, practice consistent spelling, master prepositions, conjunctions, and punctuation rules, and focus on tense consistency and conditional sentence construction. The results also revealed that vocabulary improving strategies can significantly enhance English skills, benefiting academic performance and professional communication in literature as well as in language. This study gave important suggestions and recommendations to improve vocabulary.

An Analysis of the Impact of Childhood Education on Children's Personality

Aneela Hanif Rao, Mahjabeen Lakho, Tofique Ahmed Jamali — Wed, 03 Jul 2024 00:00:00 +0000

In Pakistan, education is only the source of income instead of human development. This study delved into the concerns surrounding our future leaders, a topic that holds immense promise for both the nation and its citizens. Childhood education is an important and essential thing these days, and people are finding it difficult to deal with it. This research focuses on early childhood education and compares the roles of teachers and mothers. This research is primarily concerned with the analysis of early childhood education. Furthermore, the early enrollment of children in school is crucial. In this research, the researcher relied on religious scripts, scholars, and interviews. We conducted interviews with 10 academic specialists from colleges and universities for this purpose. Similarly, the use of both traditional and modern methods guided the investigation. The findings suggest that a mother serves as a child's primary educator, rather than relying on unfamiliar teachers. If mothers realize their responsibility, as Islam has given them importance, child development and growth will ultimately be good.

Exploring the Use and Impact of Co-operative Learning in ESL Classroom,

Mehak Zaur, Waseem Ahmed Lakhmir — Wed, 03 Jul 2024 00:00:00 +0000

This research delves into the dynamics of cooperative learning in ESL classrooms at Shaheed Benazir Bhutto University, Sindh, Pakistan. We used a meticulously validated questionnaire to gather data from two batches (2020 and 2021) in the English department, employing a quantitative research design. The results underscore robust support (55%) for cooperative learning, emphasizing its efficacy in problem-solving and expedited learning. Participants acknowledge heightened learning competencies (33%) and a sense of individual responsibility within groups (59%). Notably, cooperative learning plays a pivotal role in refining essential skills, including dialogue, active listening, and debate. The study accentuates the affirmative influence of cooperative learning on ESL education, fostering effective communication, collaborative teamwork, and a spectrum of skill development. While celebrating these advantages, the research also acknowledges challenges, particularly uncertainties, warranting in-depth exploration for an enhanced and tailored implementation within the unique context of this educational setting.